A selection of my work for clients in the event & experiential activation space.
Events & Experiential
Events & Experiential
Vaseline Glow-asis
I was the Creative Director for Vaseline’s Glow Life Campaign, their major 2025-2026 push for their new line of body care. To support the TVC launch, we created the Glow-asis, a pop-up experience where skincare influencers could “choose their own adventure”— the glammed up Glow Life experience, or the spa-inspired Slow Life space. 
SK-II North America Launch
Pop-Up & Fashion Week Activation
For prestige skincare brand SK-II’s launch, I created a pop-up skincare experience in San Francisco and New York, inspired by the brand’s science-based approach to skincare. We used the press buzz to launch our Fashion Week partnerships, where we introduced the SK-II lifestyle to models and influencers backstage. 
Lululemon Footwear Launch
To support the launch of Lululemon’s first-ever shoe, we curated an in-store experience where brand loyalists could “unlock” their new footwear in specially-designed lockers before joining custom fitness classes led by their favorite influencers. Other Work
JBL Coachella Wall
For high-end audio client JBL, we designed a Coachella installation made for social media: an interactive 360 Photo Booth lined with JBL pill speakers. The installation was a huge hit and created the social buzz needed to launch a new personal audio product into a crowded landscape.
SharkNinja
As a member of SharkNinja’s freelance team, I lead the creation of framework content for all of their major internal and shareholder meetings, as well as shaping the communications strategy overall.