The Vaseline Life Swap
Are you a Glow Life Girl, or a Slow Life Girl?
I concepted, produced and launched this 360 social media campaign for Vaseline’s new line of skincare oils.
In addition to the high concept social media content featuring Love Island star JaNa Craig and social media influencer Jennelle Eliana, we launched hard-working paid social media precision assets to highlight specific product lines and features.
The campaign was a huge success, leading Vaseline to outpace their first run sales projections and reposition their online presence to better align with our social media-first strategy.
The 360 campaign included a hero video that ran across social media and digital platforms, supporting editorial and TVC that carried the Slow Life Glow Life concept across touchpoints, and the Vaseline Glow-asis, an experiential activation that brought the calming tranquility and vibrant glow of the product lines to life.
In addition to the high concept social media and digital content, we launched hard-working paid social media precision assets to highlight specific product lines.