Dove
Turn your doubts around with Dove.
Dove came to us with a big challenge:
Celebrate the launch of their Body Serum by reimagining their iconic vintage “Hokey Pokey” ad.
We knew that the remix would have to hit even harder than the original, so we partnered with Hip-Hop queen Ciara and her multi-platinum creative team to create an anthem celebrating women’s skin from head to toe.
We launched the collab with a campaign worthy of Ciara’s mega-watt stardom:
PR blitz & anthemic music video by viral choreographer David Vu.
Behind-the-scenes content that invited her fans into the creative processTeasers and Easter Egg content to build anticipation
Coordinated multi-platform drop across social media and Spotify
The response was overwhelming: women all over the world embraced our track and celebrated their bodies, recording and posting their own versions of the Dove x Ciara Hokey Pokey Remix.
And that’s what it’s all about.