Lululemon
Launch Film: Directed by Sportscar, the notable music video directing duo, and produced by an all-woman creative team.
The Shoe That’s Always On.
Finally, a shoe that fits.
The Lululemon Chargefeel is the first shoe designed for a woman’s foot.
Equally suited to take a run, take on the world, or just take a minute.
This shoe was made for you.
The launch campaign for Lululemon’s first-ever shoe line brought the versatile, whirlwind existence of fitness pros to life with a fast-paced, cinematic launch film,
bolstered with TikTok vignettes, retail and online display to highlight the shoe’s groundbreaking lifestyle and design innovations.
The shoe sold out in less than a week.