Vaseline
Skin esteem is a beautiful thing.
Unilever wanted to take Vaseline, their flagship skincare brand, to the next level with a conceptual campaign to promote their core line of nourishing body lotions.
We delivered, with a broadcast, social and print campaign starring silver screen icon Regina King.
The campaign drove sales and boosted “masstige” brand consideration with a simple, fun premise:
When you have high skin esteem, the voice in your head becomes Regina King.
