Apple: TV+ Brand
Apple TV+ raises the bar for streaming entertainment, bringing its trademark craft and quality to an often uneven landscape.
From brand idents to press junkets, I led a team responsible for creating and defining Apple TV+ brand, promotional content, ads, and studio partnerships.
The Cinema of Deception
Losing Alice was one of the first major Apple TV releases. In addition to trailers, ads, and reviewer promos, we created “The Cinema of Deception”, a series about the craft and history of film noir.
Without Remorse
Our team had the unique opportunity to control the creative process from concept to publicity interviews, to post-production.
This interview with Michael B. Jordan for his film Without Remorse, is one of my favorites.
Apple Essentials
The Essentials Collection, created in partnership with filmmakers, film historians, and visual artists, celebrated the unique contributions of underrepresented entertainers through a curated collection of films and television shows.
Each collection was accessible through a special “room” in the Apple TV app, and promoted through social media and digital ad placements.