Dove x Ciara: Drop Your Skinhibitions

Launch Film: Drop Your Skinhibitions by Ciara f/t Dove. Directed by famed choreographer David Vu, featuring viral TikTok star Kim Hale and dancer Jessica Castro.

Turn your doubts around with Dove.

Dove came to us with a big challenge: celebrate the launch of their Body Serum by reimagining
their iconic vintage “Hokey Pokey” ad.
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We knew that the remix would have to hit even harder than the original, so we partnered with Hip-Hop queen Ciara
and her multi-platinum creative team to create an anthem
celebrating women’s skin from head to toe.

 
 


We launched the collab with a campaign worthy of Ciara’s mega-watt stardom: behind-the-scenes content that invited her fans into the creative process, teasers and Easter Egg content to build anticipation, and a coordinated multi-platform drop across social media and Spotify, paired with a PR blitz and an anthemic music video directed by viral choreographer David Vu.

The response was overwhelming: women all over the world embraced our track and celebrated their bodies, recording and posting their own versions of the Dove x Ciara Hokey Pokey Remix.

And that’s what it’s all about.