Dove x Ciara: Drop Your Skinhibitions

Turn your doubts around with Dove.

Dove came to us with a big challenge: celebrate the launch of their Body Serum by reimagining
their iconic vintage “Hokey Pokey” ad. `

We knew that the remix would have to hit even harder than the original, so we partnered with Hip-Hop queen Ciara
and her multi-platinum creative team to create an anthem celebrating women’s skin from head to toe.

We launched the collab with a campaign worthy of Ciara’s mega-watt stardom: behind-the-scenes content that invited her fans into the creative process, teasers and Easter Egg content to build anticipation, and a coordinated multi-platform drop across social media and Spotify, paired with a PR blitz and an anthemic music video directed by viral choreographer David Vu.

The response was overwhelming: women all over the world embraced our track and celebrated their bodies, recording and posting their own versions of the Dove x Ciara Hokey Pokey Remix.

And that’s what it’s all about.